I’m a corporate refugee turned entrepreneur. I left my career in finance to pursue my dreams of starting a business in late 2003. It wasn’t easy but it’s experience that I wouldn’t trade for anything. Flashback to 2001, I wanted to make the leap from a great idea, which I had initially wrote on the proverbial cocktail napkin along with a sketched out business plan, to the stage of “Give me the money and let’s go!”. My idea was NuKitchen, the online diet service, which was going to help New Yorkers eat better and lose weight. I had spent months writing the perfect plan, with pages of pretty graphs of competitive analyses. It was a $1 billion market opportunity and I wanted to show this with and all sorts of descriptive offerings for my ‘business’. This was my dream and all I needed was the money to get it going, so how hard could it be to get the money to start my business that was going to change the world by making people healthier? After all, I was educated and worked on Wall Street so I must know what I’m doing. The money should have been be pouring in.
I left my career in finance to pursue my dreams of starting a business in late 2003. It wasn't easy, but I wouldn't trade the experience for anything.
Umm, not so fast. Despite my arrogance in thinking that my idea was enough to get funding, which it wasn’t- I didn’t have any practical experience in the food & nutrition business. It took nearly two years to get the experience, find the right partners, and then finally the money to make NuKitchen a success. The moral of this story is that “planning is everything” and I’m not talking about just a business plan because anyone with half a brain can write one. I’m talking about serious planning about launching a business that’s focused on a niche market in which you’re absolutely nuts about and that you have the team, energy, funding and other resources to make it happen. If you don’t, you’ll fail. Yes, it’s that simple. So, after building NuKitchen from the ground up, I sold it to a national weight loss company. Since then, I’ve been advising and helping aspiring entrepreneurs start a business. This is the very reason why I founded Wicked Start, so that I could share my experiences along with those of other entrepreneurs to help you successfully start the business of your dreams. Think of Wicked Start as your startup ‘incubator’ where you get a personalized startup checklist, guidance from experts, and resources to plan, structure, fund and market your new business idea. Starting a business isn’t easy, but I’m here to make it as manageable as possible. Oh yeah, and the added bonus is that Wicked Start is free! Become a “Wicked Starter” today!
To learn more about Wicked Start, go to http://www.wickedstart.com