Every company has a brand, from the largest companies like P&G to the smallest mom and pop store. Small business branding is about creating an experience or a promise that resonates with your customer. Your brand is what customers consider when shopping or doing business with you. It encompasses your look, your logo, your reputation, and the [...]

I’ve been blogging through the 10 Steps to Startup that we advocate at Wicked Start and I’ve reached a point where I’ll put threeaction items together, because they all fit around one central idea – your initial branding idea. The steps are 1) creating a draft logo; 2) coming up with a domain name; and [...]