What’s in a name? That which we call a rose By any other name would smell as sweet. – Romeo and Juliet, Act II scene ii. How will you name your business? You may already have worked on naming when you thought about your brand, identity and domain names. But, you still need to make it [...]

Every business venture starts with an idea. That idea is usually developed from something that the founder saw was wrong in theworld and was determined to change. They saw a need.  “Building a Case For Your Idea” is the first step in the Wicked Start roadmap, and it is the most appropriate place for you [...]

Every business solves a problem. It can be a simple one, like “Where should we eat tonight?” or “I can’t walk around barefoot, where can I get some shoes?” Some solve tougher problems – take health startup 23 & Me. They’re solve a problem not too many people even know there’s a solution for: “What [...]

Some people are great at creating ideas. They have that child-like sense of wonder about the world, and constantly see the new possibilities. I had lunch with an entrepreneur recently who has 4 businesses – one in tech, one in marketing, one could be called “media,” and I’m not sure what the fourth one really was [...]